May
29
We have previously spoken of the importance that a company may have to be found on Twitter, but like any social environment, poor management of our Tweets can become far from help, hurt the company image, so here leave them some basic tips for the Twitter account of any business is a tool for growth:
- Do not fall into a practice of spam, is undoubtedly the first and most important advice. The people on Twitter are not looking for ads, much less that such notices be repeated several times, so that the best way to recommend our products or services is to report on them and not advertised as such.
- As we finished the first tip, the best Tweets are those that are informative and clear. If we appeal to our customers in the Tweet, most likely, they are willing to click on a link containing more information, however if our Tweet away from reporting, simply want to sell, hardly will be interested users.
- Although 140 characters is already a limiting factor for many, this advice is to write messages even shorter, taking advantage of tools to make shorter our link, and thus allowing users to make re-tweet and add comments, which will allow our messages can be viral and give us more fans.
- Take advantage of all the possibilities that Twitter gives us to improve our profile and confidence is key. Always have a different wallpaper and a clear biography with a fully functional link will help people decide to follow a person.
- Finally, it is important to pay attention to comments and messages from our customers, and to the extent possible, participate in social networking trends, making ourselves a little more personal, something that will reassure our supporters.
May
27
When an SEO (optimizer websites for search engines) begins to give advice to companies on how to index the information on the company website to make it more visible to search engines to display a series of steps showing the client what and how will, for this present 9 Tips SEO for businesses.
- Sometimes the domain is already created and mounted Web, but in these cases the optimization of the page becomes tedious. For this work may be more bearable and so we can present the customer a way to make changes so that it can interpret.
- Knowing well that highlight key words on the page. This election is the landing to search engines, speeds up the purchase of banners, Google handles advertising and we will know exactly what you want, for example: a new technological product.
- We must carefully choose the programming language that best suits our needs. We should focus on HTML, CSS and database programming because it is making a useful Web without too many frills but with a good database of products. We must also take into account mobile devices as more and more visits mean.
- Enlist the page. To ensure your proper functioning of the tools we can use Google Webmaster Central, Yahoo Site Explorer or Bing Webmaster Tools. We sometimes think that there is only Google but not true. In Asia, Yahoo is the strongest and Bing comes with strength, especially in mobile terminals.
- Knowing the evolution of analytical application page. For this task we can use Google Analytics and Google Alert. U choose other tools other than the search giant.
- As a site for a company or business, we should put it into Google Places to insert a place where the headquarters level, add the tax name, phone number and even, reviews and photos of the place. This gesture of closeness provides the company with the users.
- The content of the page should go according to the role of the business but adapting the content to the public , season, type of products we offer and all this in a visual context related to the thinking of the company. 2.0 The appearance is highly recommended.
- Winning links to our site should be the top priority. To this we must use directories such as Dmoz, Yellow Pages (free), Hotfrog, Vulkan, etc. This will give us a good value to browsers quickly but carefully as if we abuse will be punished.
- Move through social networks. This is the daily bread for any advertising professional web developer. The advertising is faster if the move by social networks that has evolved into a unique and necessary to return our campaign or the Web.
- We have a tight contact with the company. Communication should never miss as it is a job and for them. A good line of communication to employers to hire a sharer and this will give him confidence to display our arguments.
All the tools discussed are free and easily accessible. Wherever the need for every project we delve into them and use depending on the outcome we seek. Having more options is looking for points of view and therefore more options to win.
May
23
A new report, The Influence of Social Media, has examined what companies look for when hiring talent from social networks. In short, a digital native with knowledge of a mixture of computer science, public relations, customer service, sales and marketing. According to the report the most common requirements for working in a network are excellent communication skills and teamwork, plus the ability to understand and learn to adapt to the variety of communication styles. It adds versatility is especially important for those who are responsible for creating and managing communities and community managers or publishers of social networks, since they are always between the mark and the public.
1. Shatter the traditional organization
The corporate role in social networks related disciplines. The customer service departments, public relations, marketing and sales have all been involved in the impact of social media on daily operations.
2. Do not give the job to junior employees
The British furniture retailer Habitat learned this lesson in 2009: do not trust the brand Twitter an inmate unwise. Since the incident in which he tried to spam the Twitterverse Habitat because of the protests in Tehran, companies have begun to long and dedicated workers in these positions.
3. Do not outsource
This is a task too important to put in the hands of an outside agency. The understanding you get from talking directly with consumers is the crucial feedback that can best inform the sales, marketing and public relations as well as innovation and product development. In short, the company’s corporate philosophy is being criticized, so you have to listen.
4. Give your team the power of social media to inform the board
The team of social media is on the pulse between clients, prospective clients and critics. Therefore it is essential to communicate this to as high as possible in the chain direction. Many companies make a huge mistake burying the social responsibilities of media in a single department.
5. Be prepared
A single complaint on Facebook, Twitter or a blog can quickly become a nightmare for the public relations department. It is important to have a response strategy prepared and ready for use. Click here to read more.. »
May
21
 Today I found an interesting article with some examples of how to respond when social networks attacks your brand. It is undeniable that more and more companies in addition to interaction with the consumer through the Internet. Not go into as many companies still believe in promotion obsolete models , but to understand a bit how the reputation and corporate image through these tools.
The main change, of course, is the voice of the customer . Companies that are used many times a shallow feedback mechanisms as a hotline or an email, finds himself with a barrage of opinions (pro or against) by the consumer. Through these conversations online, a mistake can trigger a chain reaction causing pandemonium around our brand. Although there are those who believe that advertising is good regardless of its nature, it is clear that poor projection, eventually, repecutirá in irreparable harm to the brand.
For these reasons, the coexistence between company and customer is an important point to keep a good reputation. What do we do if, suddenly, some form of brand image triggers a crisis in social networks? After reading (and watching) several cases, I encourage you to share five basic tips to overcome the danger:
1. Monitor your activity
You should be aware of what is being said about your business. If your brand is on Twitter, take a walk on the search engine to find what you are talking about it. Is it positive, negative, at risk of becoming a crisis? constantly evaluates what is being said about your company. It is essential to watch for a parameter of the current image.
2. Act fast
If you made a slip (an unfortunate statement, a controversial advertising, a bad user experience), act fast! not expect the situation to overflow to perform some action. As fires, a crisis is easier to handle in its early stages. Do not think that over time they will . Every second counts to prevent the situation turning into a real image problem.
3. Do not minimize
One of the very big mistakes of the brands is to minimize complaints received by the bloggers and users of social networks. You should consider each customer a greater or lesser extent, affects other people ** .** A client with a network of contacts sufficiently large or a considerable convening power, can unleash a storm against your brand. Click here to read more.. »
May
11
There are millions of websites that are designed for people to register for an online survey system, or to register online courses to learn how to optimize our web sites. Finally, the affiliate recruiting pages there are millions and they all center around the same, trying to convince people to register on an affiliate program with us as sponsors.
The style of these web pages is usually the same, a very long page with the content centered in the middle screen, and show us some videos and photos as supposed proof of earnings. This style of page layout and seems to have tired people, because as soon as visitors enter the web to see the site’s style, you know immediately that it is and leave the site immediately.
Some people seem to have found the solution for their sites to recruit referrals or affiliates, this solution lies in developing their recruitment sites or sell products, taking into account the style of reputable web pages, such as is common find this kind of sites which refer to Twitter as well as further promoted by this means, the design is different from the traditional style website “chorizo”, these websites include less content per page that is less tiring for the visitor as can see what interests you directly by clicking on the tabs on the website.
Another style of website membership recruitment is gaining momentum, is to design web pages which have the appearance of an online diary, giving an alleged appearance of seriousness and to make it appear that the product you mention is actually being mentioned by a journal of news.
|
