Mar
9
Place the small and medium industries (SMEs) in Ecuador in the international market was the purpose of the Second National Convention Exporters, held in Guayaquil.
According to Ministry of Industry and Competitiveness, only 8% of this sector for their products abroad.
Thus, the micro considered as a priority its foray into the European Union market, the largest consumer in the world: economically active population is approximately 239 million people, according to the European Commission.
To achieve this goal, settled in the event business conferences, where the main attractions to the European employers were responsible tourism, handicrafts and natural foods.
Marcelo German, representative of the Ecuadorian Federation of Exporters (FEDEXPOR), explained that, through the Italian Association of Tourism, is expected to receive in 2011 around 2 000 Italians, which would represent “a consumption of between $ 3 000 and $ 4 000 per tourist. “
On the other hand, Michael Gomez, manager of the importing Shopping handicrafts Images of Africa, Canada, said that Ecuador is “a center of diversification” of goods that you intend to invest about $ 100 billion. Meanwhile, Mery Basurto, craft, described the meeting as an open door to the outside because, “if the talks are realized with businessmen from France and Canada,” expect “500 games sell crafts every two months” and have “an income of at least $ 175 billion. ” Click here to read more.. »
Nov
6
 Presumably, the market tests will provide enough information to management to make a final decision about launching a new product or not. When launching a product the company must make four decisions.
When: (when appropriate): The first decision is whether this is the right time to introduce the new product
Where (geographic strategy): The company must decide whether to launch the new product in a single location, in a regi6n in several regions in the domestic market or international market. Few firms have the confidence, skills and capital to launch a new product in national distribution. Planned development will foster a market over time. Small companies in particular, select an attractive and will launch a campaign relárnpago to enter the market. Enter into other cities one by one. Large firms will launch their product in a whole region and then move to the next region. Firms with national chains, such as automotive companies, will launch their new models on the market unless there is a shortage of production.
Who (target market prospects): Within the gradual growth markets, the firm should direct its promotion and distribution to the best group of prospects. Presumably, the company has already profiled the top prospects based on preliminary market tests. The top prospects for a new consumer product will ideally four characteristics: 1) are early adopters, 2) will be big users, 3) are opinion leaders and speak favorably about the product. 4) they may reach a low cost.
How (introductory marketing strategy): The company must develop an action plan to introduce the new product in the gradual growth markets. Must allocate the marketing budget between the elements of the marketing mix and make a sequence of activities.
Aug
21
The social networking is an important means for business ideas can be promoted in a natural way by building relationships characteristic of these networks.
One of these networks is Facebook has millions of users, millions of potential customers and your business idea is not there is lost business opportunities.
In the case of bands promotion in these social networks is essential to win fans and get known and they must be added to the Facebook accounts of a number of tools for fans of a musical group can “hook” with the band you want to promote.
If you’re a “manager” or a promoter of bands, the Facebook application called MyBand going to be very useful for all the tools that gives you the same.
MyBand is installed on the Facebook page of the band and gives the opportunity to create a tab with personalized information of the band also can post videos of the band. Click here to read more.. »
Aug
19
 Facebook has become an important tool for any business idea and that is why we see now is that large companies promote their pages on Facebook.
Small businesses must be why his page on Facebook and use it as a tool for the loyalty of your existing or potential customers so that you can in a natural way, sell more and earn more money.
As any other tool we need to be clear on the use strategy and objectives to be our page on Facebook and see how we can “monetize” that is how we can make money with this tool.
One of the ways is by creating a virtual store on our Facebook site. But before you create a virtual store or perhaps simultaneously, one must first create a community with our Facebook page a reference.
To achieve this is to create interactivity on our Facebook and that is why I wish to inform an application developed by FanAppz also to help you grow your Facebook social community, will help then earn money. Click here to read more.. »
Jun
8
 T-shirt store
More and more plus the number of internet user, as well as purchases made through this medium in the Hispanic market.
Also, T-shirts (also known as T-shirts, shirts, t-shirts, sweatshirts or poles) are increasingly in demand in the Internet, because it is not processed by complex garments that the customer might feel disappointed or dissatisfied after the purchased and have in their hands.
As another great business idea related to the clothing store would be to mount a virtual (online store) where they sell shirts with our own brand.
For the design of the shirts, you could guide you well-known brands, but trying to develop a unique style by which consumers identify you, an alternative is to hire a graphic designer Click here to read more.. »
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