Jan 7

10 Marketing Tips for Small Businesses

Posted in Small Business

Let’s look at 10 tips dedicated to small businesses, councils that are related to marketing, and we can help increase the customer or sales.

1. Specialize in one type of product

The produce or offer only one type of product or service, we will be experts or specialists in what we do or offer, and thus to provide a product or service quality.

The specialize in one type of product also allows us to reach more customers, since they, seeing us as experts or specialists, will have a high perception of the value of our products, and we choose rather than competition.

Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.

2. Specialize in one type of consumer

This council is a variation of the first, is to direct our products to only a certain type of consumer.

The focus on a particular type groups, will allow us to specialize in it, will not be very familiar with their needs, tastes, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences and devise strategies and make decisions based on these customs and habits.

3. Create an identity

Create an identity means giving a unique style to our business or our products.

Is creating a brand makes consumers identify with it and recognize it at any time.

Our identity can be based on any differentiation or feature of our products in the style or the way we deliver our services, designs or combinations of colors we use, etc.

4. Offer variety

We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we offer variety.

Consumers are always looking for variety, you may be able to be faithful to our products, but eventually fail to find variety in them, will soon leave us and go to competition.

To provide variety, we offer different alternatives and constantly launch new products, without however changing the type or style of our current products.

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Nov 14

Loan guarantees from government agencies

Posted in Banking and Finance

The export can be a good opportunity for small businesses to enter foreign markets and raise your business to the global level. To exploit this possibility, it is often necessary seek funding.

Why You Need Funding for Exports

There are different stages in the export process in which funding may be needed to cover costs:

• The initial step is researching foreign markets and are investing time and resources in researching and evaluating potential markets.

• When doing marketing for their product abroad to attend international trade fairs and trade missions to other countries to translate their brochures or catalogs of products to advertise in foreign markets, to develop a website, to contact potential buyers and make trips.

• When purchasing or making your products or services developed for export, once it has received an order from a customer in another country or expect to receive orders, and needs working capital or financing to purchase machinery, equipment or real estate.

• When you have made the export sale and is awaiting payment terms agreed upon, which in the case of export can be between 90 and 180 days.

Often small exporters do not have sufficient cash flow to fund all costs in the export process, until the customer pays abroad.

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Nov 6

Marketing Strategy for New Product

Posted in Marketing

Marketing StrategyPresumably, the market tests will provide enough information to management to make a final decision about launching a new product or not. When launching a product the company must make four decisions.

When: (when appropriate): The first decision is whether this is the right time to introduce the new product

Where (geographic strategy): The company must decide whether to launch the new product in a single location, in a regi6n in several regions in the domestic market or international market. Few firms have the confidence, skills and capital to launch a new product in national distribution. Planned development will foster a market over time. Small companies in particular, select an attractive and will launch a campaign relárnpago to enter the market. Enter into other cities one by one. Large firms will launch their product in a whole region and then move to the next region. Firms with national chains, such as automotive companies, will launch their new models on the market unless there is a shortage of production.

Who (target market prospects): Within the gradual growth markets, the firm should direct its promotion and distribution to the best group of prospects. Presumably, the company has already profiled the top prospects based on preliminary market tests. The top prospects for a new consumer product will ideally four characteristics: 1) are early adopters, 2) will be big users, 3) are opinion leaders and speak favorably about the product. 4) they may reach a low cost.

How (introductory marketing strategy): The company must develop an action plan to introduce the new product in the gradual growth markets. Must allocate the marketing budget between the elements of the marketing mix and make a sequence of activities.

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Jun 30

Reasons why a company must be in social networks

Posted in Business Strategies

social collageDuring the last year have been countless articles and commentaries about the potential of social networks. There are already many users who have had contact with any brand on Facebook, either by a competition or simply for a good cause. When asked why use social media marketing in my company?, Showing numbers could be answered about the effectiveness of traditional marketing versus the effectiveness of social media marketing or analyzing the cost of each one of them. But according ViPNet 360, the answer to the question is much simpler than all that, and that social networks provides companies with opportunities that traditional marketing can not give.

Building relationships

With social media marketing, communication is bidirectional, ie, establishing a dialogue between the company and its current and potential customers. The company gets feedback from his audience, this helps you better understand your audience and allows you to reset your products or services to the wishes of their clients. What other means would allow that? You can maintain and develop relationships with your audience to help you build trust, be at the top of mind, gain visibility, increase brand awareness and preference for it, etc. In this sense, the quantity and quality of the interactions of a page of a business on Facebook, is increasing in importance.

Real-time communication and neutralization of negative comments

Whether the crisis communication, reputation management or promotion of products or services, social networks give you the opportunity to communicate the brand and what consumers see it discussed online in real time. This allows you to react swiftly to negative comments from consumers and anticipate future problems that may arise. Click here to read more.. »

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Jun 25

9 natural advantages for small businesses

Posted in Small Business

Business ManLarge companies are beginning to face your target audience wants a more personal, honest and real. Small and medium firms have natural advantages over their larger competitors, especially as far as marketing is concerned:

1. Focus. To survive, most SMEs must adopt a more narrow market. In doing so, they can develop an excellent reputation for service because the size of your projection area is more manageable.

2. Scope. Owners of small businesses are very close to their markets, which is why they share many experiences.

3. Flexibility. Small businesses are more sensitive to customer needs. Often they can create products and services that meet custom needs, and in a very short time.

4. Surprise. The best small businesses understand the value of surprising their clients from time to time. Innovation is more common today.

5. Transformation. Small businesses can obtain new data from a market, and dramatically change its business model to seize new opportunities. Click here to read more.. »

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