Aug 29

The preventive management

Posted in Business Management

One of the most controversial terms of the recently adopted labor market reform refers to the possibility that firms will resort to dismissal for objective reasons in the event of future losses can be expected. This has brought with it a lot of comments against this measure, fearing that companies use this approach to preventive layoffs. Do not go into whether or not to the extent appropriate, in that if you serve to increase the redundancies in place to encourage recruitment (main objective of the reform), it is certainly an ambiguous standard, like all others, will be successful or not its purpose in terms of how it applies.

The point is that since the second Gulf War, when he coined the term “preventive war”, the term preventive acquired a negative sense. But in business management is the opposite, good management is a tool that should serve, among other things, in order to have a forecast sales, profits, income, expenses, or needs to help the company to be prepared and take appropriate decisions to reach their goals.

We have already commented on several occasions, poor corporate governance is conducted in Spanish SMEs and the problems involved not being able to anticipate situations that in the near future may affect the activity of our business. Click here to read more.. »

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Jun 6

Business Ideas Clothing

Posted in Business Ideas

business clothingIf you are looking to start a business and you have a passion for fashion or simply a taste for clothes, then we present three profitable business ideas related to clothes that do not require much investment:

Manufacture and sale of ladies’ jeans

Jeans are a garment for mass use and high turnover especially by women, who before moving on to take the jeans brand when buying a normally fixed in the quality of the material, in the model, and how well you can get it.

So a good idea of business related to the clothing is selling clothing and jeans for ladies with our own brand.

To start this business, you need not have a sewing shop, but you can outsource the production, ie, to send the jeans to make a third party (sewing workshops) Click here to read more.. »

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Jan 15

Strategies to increase sales of a company (part II)

Posted in Sales

Increase the services offered

As we increase the variety of products, we can also choose to deliver new services that are additional to the product, for example, we can include the installation service, maintenance service, we can grant new guarantees, return policies deploy, deliver free of charge home product, etc..

Increase advertising

Another effective way to increase sales is to increase advertising, for which we advertise in media such as radio, newspapers or Internet, we can make use of flyers, posters, brochures or cards, or we participate in fairs, events or activities social.

With increased advertising increases sales since we known among consumers, and also persuaded them to purchase our products or our services.

Increase sales channels

In addition to increasing advertising can also increase sales channels, for example, we open new stores, hiring more sales, find new distributors or brokers, or sell through other means, for example, through Internet.

By increasing sales channels increased our sales as we target new audiences and, at the same time, we increased exposure of our products.

Increase sales promotions

Another strategy to increase sales is to increase sales promotions, for example, we can provide special offers to deliver discount coupons, gifts or giving gifts to our customers, we conduct sweepstakes or contests between them, and so on.

By increasing sales promotions increased sales because with them we encourage consumers to buy, but to use them, we must be careful that the investment is offset by the benefit they generate.

Improve merchandising

One way to increase sales at point of sale is to improve the merchandising, which could lead to display products in a more attractive, highlight the main products, to improve the decor, improving lighting, colors, the distribution of real estate etc.

Change location

If sales fail to take off or are not expected, it is probably necessary to change the location of the premises of our business or company, for example, it may be necessary to find a place closer to our target audience, it more accessible to more visible to consumers who pass through the area, further from the competition, etc..

Improving facade

Finally, another strategy to increase sales would be to improve the façade of the premises of our business or company, for example, we seek a more attractive display, display on it the better products, they rotate constantly strive for good decoration, to provide a wide and easy entry access, differentiate themselves from competitors facades, etc.

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