Companies are starting to take into account the benefits that social networks and Web 2.0. may bring your brand.
Today, the market begins to be aware of the impact that social networks and Web 2.0. have resulted in companies. Thus, new business strategies, and are very sensitive to the social networks and have lost their fear of experimenting with the resources they offer to discuss their products or services.
Changes in corporate communication strategy
It is unquestionable that social networks have caused a paradigm shift in corporate communication strategies that had been developed until recently. The entry of new factors at play have caused the company now is to listen carefully to what the client wants to get with the product or service you purchase, since the decision that this take time for the purchase will result in benefits or losses for the company. That said, it is strange to think that finding the desired key to success is as easy as listening to customers and apply what we said in our business.
According to data from a survey conducted by Franchise Magazine in 2010: “54% of companies surveyed have an active presence in any social network, while 37.9% said it is studying the raid and the remaining 8.1% , belongs neither has plans to do in the short term.”
