Youtube and social networking are some of the tools that small business has at its disposal to deal with its competitors.
SMEs not only have to compete against big companies, but against the advertising giant. Their presence in the media is quite limited because they can not afford such glitzy media campaigns.
It is increasingly common to find small banners on websites that have nothing to do with them, is this profitable? Given this disadvantage, it also is tempered by the crisis, small webs in online advertising are a quick exit and a source of profit, not realizing how much they are compensated tarnishing its image. Complete websites with banners and pop ups are not very profitable because if we do not have frequent visits, all you get is “scare” a few loyal customers who continue to turn to the web.
Although the giant stalk of large companies, there are more and more ways to profit from internet. Techniques such as viral marketing , as used in recent times, offers a further possibility that these small profitable because with a low monetary cost and large doses of creativity can take action much more appealing communication and why not, competitive . Youtube has become the main ally of these techniques allowing remain good campaigns and not be forgotten by the users.