Jan
12
By: Erik Braunitzer and courtesy of Douglas Elliman Real Estate Company, agents for NYC Rentals.
One of the most useful things a real estate agent can do in today’s world is to be a part of the online communities, especially Facebook, Google+, Twitter and Foursquare. Of course these social outlets are advantageous for a variety of reasons one in particular being to promote interaction. However, what most real estate agents haven’t considered is how each of the communities can transform their business.
Of course you can sign into your FB account and look up a local real estate company, the agents’ page and learn about homes that are for sale or rent. You can also find out about the latest events, current fads, where interest rates are at, view pictures and videos and stay in tune with particular industry news.
If real estate agents channeled the power of GPS, their direct sales would be a lot more effective. Sellers and agents can sign into Facebook and let their followers know the exact location and address they are at. The technology we have today lets potential buyers stay in touch with their real estate agents and will help them stay on top of the latest homes for sale, pricing, what has sold and current availability all from the updated location page.
You can also transfer your location through Twitter, Google+ and Foursquare. Foursquare is an even better application with its direct vehicle channeling that’s available to its users. With the web going mobile, smart phone users are dependent on their phones for information. By turning on your GPS/location, you can make use of apps like “find my friends” to find and locate other users with the same app. Both FB and Foursquare are better suited for giving status updates, making comments and media. Google+ makes it easier to upload particular locations so that family, friends and maybe real estate agents can view.
Truthfully, not every opportunity will warrant getting through to you via your agent. It’s a chaotic world today and it can be very trying to take care of numerous clients and their differing wants and needs. However, having the ability to stay in touch with your data base through this technology is highly advantageous. FB, Foursquare and + also offer ways in which you can filter updates, locations and events to friends and your client base, yet it doesn’t yield favoritism. If you have several clients with the same needs, it’s probably in your best to discuss any potential home purchases whether or not you do this digitally.
Finally, the power of location is tremendous, especially for real estate agents who could utilize this information to get ahead in their business. For realtors who are always on the go, technology like FB, Google+, Twitter and Foursquare are amazing apps so you can keep your client data base, friends, family and other real estate agents continuously updated with pertinent information as it relates to your business.
Apr
17
 Social Media is a conversation
The talks are based on advance planning, but are based on spontaneity and can arise at any time. The marks should be there and participate in a different way in each case, adapting the code and arguments as required.
The markets have always been talks, but now when the pioneers have decided to exploit these new rules. It is no longer profitable way communication that takes into account customers, now is they who will shape the strategies of the company.
Social Media is People
It is important to understand that businesses come in order to solve people’s needs. This is not to measure or quantify, but from talking to people, knowledge, help and add value. The Social Media is the best way to meet these demanding needs and work to resolve them.
Have and show passion for social networks and Web 2.0. If you are experienced in the use of social networks when used personally, can also be achieved when speaking from the perspective of a brand. The face of the brand on the Net will be responsible for social media and do not forget to transfer that passion and excitement when we dialogue with the consumer.
Social media strategy should not only sell
Der companies should be aware that their presence in social networking is not going to report direct results. The Social Media is not about selling more, but to sell better, and we know that what’s best is more difficult to measure. That is why knowing the return on investment (ROI) in social media is virtually impossible. Click here to read more.. »
Mar
26
 Social Networks have affected most departments of the company, and Customer Service is one more than it benefits from the opportunities offered by this new channel. Thus arises the concept of Social CRM, the main benefits are that it allows users to make inquiries, 365 days a year, 7 days a week, in a manner faster than through traditional channels and at lower cost .
However, to lead a social CRM strategy must effectively take into account some keys and tips in this post I will summarize which to our view we consider most important.
1. Create a human face and close to users: Open a page of your company on Twitter or Facebook helps you create and reinforce your corporate image with users, but serve them when it is important that the company is not only that answer, but behind it there is a natural person, so that users will see their complaints and recommendations are received by people, thus prompting greater transparency and trust, as users will know where to turn next time.
2. Listen to your customers and Send her away at the moment: Although it may seem too obvious in many cases it is, the Social Media has been created to “make friends with the customers” and that’s what you should get treated at when in need and giving effective answers to solve their problems, to create a trust. Click here to read more.. »
Mar
8
 In recent years the use of the Internet applied to small businesses was limited to its having a simple online presence through a website offering information on it and its products or services.
After that came the demand for SEO optimization to ensure that search engines like Google and Yahoo are getting better results obtained for this company.
Today, social media are transforming the outlook for sales of small businesses. These means allow, for the first time, a feedback with the consumer or receiver of our company information.
This information can be shared and discussed. Complaints, suggestions or “congratulations” come directly from consumers and that will give us the opportunity to explain, thank or answer any questions they may have.
And is that companies can use these means to an enormous range of information and get, so new customers for your business.
If Social Media actions are carried out properly, the small business owner can save significantly on expenses previously destined for the marketing or traditional advertising.
Work on developing a corporate blog, responding to real time to your users or customers, report on their Facebook or Tuenti promotions (depending, for example, the age of your target) or use of other networks such as MySpace, Twitter, LinkedIn or YouTube, they can achieve more results, if the channel is proper, that the methods used so far. Click here to read more.. »
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