May
21
 Today I found an interesting article with some examples of how to respond when social networks attacks your brand. It is undeniable that more and more companies in addition to interaction with the consumer through the Internet. Not go into as many companies still believe in promotion obsolete models , but to understand a bit how the reputation and corporate image through these tools.
The main change, of course, is the voice of the customer . Companies that are used many times a shallow feedback mechanisms as a hotline or an email, finds himself with a barrage of opinions (pro or against) by the consumer. Through these conversations online, a mistake can trigger a chain reaction causing pandemonium around our brand. Although there are those who believe that advertising is good regardless of its nature, it is clear that poor projection, eventually, repecutirá in irreparable harm to the brand.
For these reasons, the coexistence between company and customer is an important point to keep a good reputation. What do we do if, suddenly, some form of brand image triggers a crisis in social networks? After reading (and watching) several cases, I encourage you to share five basic tips to overcome the danger:
1. Monitor your activity
You should be aware of what is being said about your business. If your brand is on Twitter, take a walk on the search engine to find what you are talking about it. Is it positive, negative, at risk of becoming a crisis? constantly evaluates what is being said about your company. It is essential to watch for a parameter of the current image.
2. Act fast
If you made a slip (an unfortunate statement, a controversial advertising, a bad user experience), act fast! not expect the situation to overflow to perform some action. As fires, a crisis is easier to handle in its early stages. Do not think that over time they will . Every second counts to prevent the situation turning into a real image problem.
3. Do not minimize
One of the very big mistakes of the brands is to minimize complaints received by the bloggers and users of social networks. You should consider each customer a greater or lesser extent, affects other people ** .** A client with a network of contacts sufficiently large or a considerable convening power, can unleash a storm against your brand. Click here to read more.. »
Apr
17
 Social Media is a conversation
The talks are based on advance planning, but are based on spontaneity and can arise at any time. The marks should be there and participate in a different way in each case, adapting the code and arguments as required.
The markets have always been talks, but now when the pioneers have decided to exploit these new rules. It is no longer profitable way communication that takes into account customers, now is they who will shape the strategies of the company.
Social Media is People
It is important to understand that businesses come in order to solve people’s needs. This is not to measure or quantify, but from talking to people, knowledge, help and add value. The Social Media is the best way to meet these demanding needs and work to resolve them.
Have and show passion for social networks and Web 2.0. If you are experienced in the use of social networks when used personally, can also be achieved when speaking from the perspective of a brand. The face of the brand on the Net will be responsible for social media and do not forget to transfer that passion and excitement when we dialogue with the consumer.
Social media strategy should not only sell
Der companies should be aware that their presence in social networking is not going to report direct results. The Social Media is not about selling more, but to sell better, and we know that what’s best is more difficult to measure. That is why knowing the return on investment (ROI) in social media is virtually impossible. Click here to read more.. »
Apr
15
 Companies are starting to take into account the benefits that social networks and Web 2.0. may bring your brand.
Today, the market begins to be aware of the impact that social networks and Web 2.0. have resulted in companies. Thus, new business strategies, and are very sensitive to the social networks and have lost their fear of experimenting with the resources they offer to discuss their products or services.
Changes in corporate communication strategy
It is unquestionable that social networks have caused a paradigm shift in corporate communication strategies that had been developed until recently. The entry of new factors at play have caused the company now is to listen carefully to what the client wants to get with the product or service you purchase, since the decision that this take time for the purchase will result in benefits or losses for the company. That said, it is strange to think that finding the desired key to success is as easy as listening to customers and apply what we said in our business.
According to data from a survey conducted by Franchise Magazine in 2010: “54% of companies surveyed have an active presence in any social network, while 37.9% said it is studying the raid and the remaining 8.1% , belongs neither has plans to do in the short term.”
Mar
26
 Social Networks have affected most departments of the company, and Customer Service is one more than it benefits from the opportunities offered by this new channel. Thus arises the concept of Social CRM, the main benefits are that it allows users to make inquiries, 365 days a year, 7 days a week, in a manner faster than through traditional channels and at lower cost .
However, to lead a social CRM strategy must effectively take into account some keys and tips in this post I will summarize which to our view we consider most important.
1. Create a human face and close to users: Open a page of your company on Twitter or Facebook helps you create and reinforce your corporate image with users, but serve them when it is important that the company is not only that answer, but behind it there is a natural person, so that users will see their complaints and recommendations are received by people, thus prompting greater transparency and trust, as users will know where to turn next time.
2. Listen to your customers and Send her away at the moment: Although it may seem too obvious in many cases it is, the Social Media has been created to “make friends with the customers” and that’s what you should get treated at when in need and giving effective answers to solve their problems, to create a trust. Click here to read more.. »
Jan
18
Companies need to know what the marketing trends for next year and be prepared to seize them.
The 2011 is a year of challenges for marketers. The expansion of the IPAD-and-general of the tablets, the development of new applications and growth of social networks will transform, again, the marketing landscape.
Thus evelynswift.net site showed what the trends in this area for the next year:
1. Massive increase in defensive branding
WikiLeaks transformed the landscape of “confidential information.” Governments and companies have developed a kind of paranoia about a possible leak of this website. Therefore, companies will have to devise more stringent policies regarding the publication of content on social networks.
2. BIDI code explosion
Development and innovation of mobile devices and smartphones focus of creative attention to the media. Bidi codes, which help develop more targeted marketing strategies will be increasingly used for individual companies to increase their branding.
3. Customer Service 24 hours
Companies have realized how important it is to provide 24×7 customer service. The platform will be the familiar: social networks, chat rooms and online communities.
4. Marketing mix
The media mix between Pid, Owned and Earned Media will become a reality in 2011. marketingdirecto.com writes that the income will be maximized and to synchronize investments in service operations. Thus, investment in television and diametrically will not be differentiated from the online media.
5. Share content
This trend will be influenced by the first trend. Although it looks that there is more viral content, the companies also seek to develop strategies that enable them to maintain control over what is shared. Click here to read more.. »
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