Mar
26
 Social Networks have affected most departments of the company, and Customer Service is one more than it benefits from the opportunities offered by this new channel. Thus arises the concept of Social CRM, the main benefits are that it allows users to make inquiries, 365 days a year, 7 days a week, in a manner faster than through traditional channels and at lower cost .
However, to lead a social CRM strategy must effectively take into account some keys and tips in this post I will summarize which to our view we consider most important.
1. Create a human face and close to users: Open a page of your company on Twitter or Facebook helps you create and reinforce your corporate image with users, but serve them when it is important that the company is not only that answer, but behind it there is a natural person, so that users will see their complaints and recommendations are received by people, thus prompting greater transparency and trust, as users will know where to turn next time.
2. Listen to your customers and Send her away at the moment: Although it may seem too obvious in many cases it is, the Social Media has been created to “make friends with the customers” and that’s what you should get treated at when in need and giving effective answers to solve their problems, to create a trust. Click here to read more.. »
Mar
8
 In recent years the use of the Internet applied to small businesses was limited to its having a simple online presence through a website offering information on it and its products or services.
After that came the demand for SEO optimization to ensure that search engines like Google and Yahoo are getting better results obtained for this company.
Today, social media are transforming the outlook for sales of small businesses. These means allow, for the first time, a feedback with the consumer or receiver of our company information.
This information can be shared and discussed. Complaints, suggestions or “congratulations” come directly from consumers and that will give us the opportunity to explain, thank or answer any questions they may have.
And is that companies can use these means to an enormous range of information and get, so new customers for your business.
If Social Media actions are carried out properly, the small business owner can save significantly on expenses previously destined for the marketing or traditional advertising.
Work on developing a corporate blog, responding to real time to your users or customers, report on their Facebook or Tuenti promotions (depending, for example, the age of your target) or use of other networks such as MySpace, Twitter, LinkedIn or YouTube, they can achieve more results, if the channel is proper, that the methods used so far. Click here to read more.. »
Aug
17
 Your Facebook account has become an important reference of who you are and maybe when applying for a job that the person who is doing the job interview has reviewed your account in Facebook.
Your personal account on the social network is thus a projection of your personal brand and that is why you should be careful what you publish and what not public.
What happens is that you are such a computer expert and you’re applying for a job that has to do with computers would be useful in your personal account there are publications made by you on computer issues to highlight your knowledge in that area.
To highlight this information would be desirable to include in the form of tabs or “tabs” on your Facebook account.
I want to inform you why an application called TabFusion that allows you to add tabs or tabs to your personal account with information from other websites or social networks. Click here to read more.. »
May
31
 Uhmmm … this is bad news for some.
Twitter has decided to eliminate the possibility that third parties can sell advertising using social network Twitter.
A few months ago and had written an article about how Twitter could make money with advertising services such asc (you can read the article here at this link).
Moreover I came accumulated with the use of this service about U.S. $ 13.80 dollars, slightly but add up.
Well, Twitter has announced that it will not be able to such services which means the end of advertising services or Ad.ly Sponsored Tweets to Twitter just selling advertising. Click here to read more.. »
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